Digital Technology + Business Advertising

Before technology became so advanced and businesses began to use it to advertise their companies there were many other ways to get their business advertised. Billboards and newspapers being one of the most popular ways to advertise your business, people bought newspapers daily and took the same route home. Throughout history, advancements in technology have played an important role in how individuals are exposed to new information. In today’s life it is a lot easier to gain audience attention with advertisements using technology. For example, when using social media like Facebook and Instagram most businesses today pay a fee to promote their business on short commercial advertisements down users timelines. As a user is scrolling down their recent timeline things that users indulge in often will scroll pass an advertisement that the user is possibly interested in. If users in Facebook or Instagram search “nails” an advertisement with a nail salon, or a website where you can purchase press on nails may pop up on a timeline. These type of advertisements earn the company a percentage of money each time they are viewed. I would not think that advertising is any type of endangerment, only because an advertisement is just to gain more clientele for a business and nothing is wrong with that if you want a successful business. Eventually it may begin to take up too much money, but their are cheaper ways like back before there was technology, like newspapers. Now that technology is used more often than people buying newspapers, then newspaper business will have a decrease in sales and may need to find new ways to increase their sales. The plus is, either way anything is advertised the business that is gong to be advertised will still gain business from the community because their product is still being advertised. “No matter how much technology changes or how many new media options and opportunities are available for delivering messages—it’s still all about the brand! The use of Facebook or Twitter does not change the fundamental challenge and opportunity—communicating effectively about the brand and the brand’s values.” – Cliff.