Mine is Better!

As I am sitting here on my laptop, trying to start this blog while I scroll on Instagram looking for new hair sites one website promotes a sale on more product, while the other promotes how they have different colors. Of course I want the hair that has a sale, I don’t care about the color! Many advertisements are made to one-up their competition to gain more business. Advertising should challenge norms rather than mirror norms, simply because new advertisements mirroring other advertisements will gain a little to no business. because society looks for “better” rather than the same. Society instantly compares issues, and debates on which is better. ” The social impact of advertising invites vigorous debate about what is positive and negative in the advertising process.” Society makes sure that they are informed on what is next, or what is better, and what i cheaper. If advertisements are based on what society looks for they will earn more profit, and possibly earn more profit from people who are switching products. For myself, there are many different situations where I pick something over the other because of price, quality ans quantity. Seeing an advertisement online of black boots that are name brand like UGGs and maybe cost $400, versus an online website that sales shoes such as JustFab where they have a “Get 2 pair for $35.99,” many people would want two cute pairs of boots rather than just one and spending more for one pair (I would!). Now, on the other hand other people may have an expensive taste and be fine with spending hundreds of dollars on shoes. Advertisements are to persuade audience and both do a good job, but they both have different goals which obviously means they cannot be mirroring each other. Not to mention, advertising should be challenging but some advertisements are made to mirror other advertisements, but have other goals to meet besides being better.