According to today’s statistics Coca Cola is Americas favorite, most popular soft drink. In 1985 The Coca Cola Company was decreasing profits slowly for 15 years. So the company knew they needed some type of change to improve Coke. The company made the decision to tweak the formula just a little bit and testing it out with with 200,000 consumers to test it, they called it the “New Coke.” I do not drink Coke, nor soft drinks either. So I would never understand the change and why people where so angry when the New Coke came along and picked with their taste buds. The Coca Cola Company increased on daily calls from 400 incoming calls to 1,500 a day. Customers were angry and they called whoever they had to and blamed every employee for this change. The anger of customers got Coca Cola’s attention and only 79 days later the Classic Coca Cola returned. Maybe the change did not help the company get out their hole but it got consumers attention and they began to purchase so much classic cola the numbers began to increase and become much better than the last results over a 5 year time period. People were so afraid that they would never taste the classic coke again they purchased up to 900 bottles in their basement. Honestly, Coca Cola did not expect for that launch of New Coke to fail a bad as it did. Once customers realized that the formula it got their attention and then they basically begged for the Classic Coke back and of course in July of 1985 it was back and sales continued to go higher each year. Consumers were satisfied and never wanted to let the down again. Although the goal was a fail it was still a memorable moment that caused so much controversy.
Future Attorney Life 